CJ ENM's Special Screening of The Legend of Kitchen Soldier Draws Enthusiastic Response at K-CONTENT EXPO Chile

- Spanish-Language Screening Highlights CJ ENM’s Commitment to Bringing Korean Content to LATAM Audiences

Global IP Powerhouse CJ ENM successfully presented a special screening of The Legend of Kitchen Soldier, one of the breakout Korean dramas of 2026, at K-CONTENT EXPO Chile, receiving enthusiastic responses from local audiences and industry professionals.

Produced by CJ ENM’s scripted TV studio, Studio Dragon, The Legend of Kitchen Soldier follows Seong-jae Kang (played by Ji-hoon Park), a young man who enlists in the military to escape his harsh reality. His life takes an unexpected turn when he encounters a mysterious virtual "Quest" screen, setting him on an unconventional journey to become an army cook. As he completes each mission, long-buried secrets within the military base gradually begin to surface.

Since its premiere, the series has emerged as one of the year's most talked-about Korean dramas, generating significant buzz both domestically and internationally.

Hosted by Korea's Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency (KOCCA), K-CONTENT EXPO Chile takes place in Santiago from November 4 to 7 at Centro Parque. The event brings together approximately 30 Korean companies and more than 80 companies from across the LATAM region, featuring a range of activities, including business meetings, seminars, IP showcases, and K-POP performances.

As part of the event, CJ ENM presented a special Spanish-language screening of The Legend of Kitchen Soldier on November 4 at the Araucaria Room of Centro Parque, showcasing a fully localized version of the series to regional audiences.

Prior to the one-hour screening, Angie Hyun, Head of Content Sales at CJ ENM, delivered opening remarks, expressing her excitement about introducing the series in Spanish and reaffirming the company's commitment to bringing high-quality Korean content to LATAM audiences through diverse distribution channels.

Hyun remarked, “We truly believe in the power of entertainment to bring people together and bridge cultural differences. But just as important as the content itself is how we deliver it to audiences. That's why we're especially excited about this special screening with Spanish dubbing, which will help everyone here better connect with the story and fully understand the context of The Legend of Kitchen Soldier. We hope you can immerse yourselves in the show's unique charm, enjoy its lively atmosphere, and experience the joy it has to offer.” 

The audience reacted with laughter and surprise throughout the screening, which was followed by a lively Q&A session.

Reflecting on the event, Hyun added, “We are delighted to see the tremendous love and support that K-content continues to receive through this special screening event. With The Legend of Kitchen Soldier as a starting point, we aim to bring a diverse range of K-content to audiences across LATAM, offering stories that entertain, inspire, and bring joy. We hope audiences will stay tuned for the exciting lineup of content CJ ENM has in store.”

Oh-tae Kwon, Director of the Global Business Division at the Korea Creative Content Agency (KOCCA), commented, “The globalization of K-content is already well underway, and we believe it is important to further accelerate this momentum through initiatives and events like this. With that in mind, we hope this special screening, along with K-CONTENT EXPO Chile as a whole, has demonstrated the potential of K-content and provided a glimpse of the opportunities that lie ahead for its continued global expansion.”

Building on recent collaborations with Prime Video India in July and MBC Shahid in October, CJ ENM continues to expand the global reach of Korean content through strategic partnerships and diverse distribution channels. The company will pursue further opportunities to bring compelling Korean stories to audiences worldwide as it works toward becoming the world's leading distribution hub for K-content.